I help bring visionary ideas to life. My approach blends deep strategic thinking with creative execution, delivering results that connect, resonate, and drive meaningful change. I help businesses, creative agencies, and social impact organisations navigate complex challenges with a unique blend of strategic insight and creative execution. With a background in architecture and a rich practice in the arts, I’m able to bring both the analytical rigour needed for strategic decision-making and the creativity required for impactful, memorable experiences. In the last 15 years of experience, I have succeeded in simplifying complex work streams into into simple, intuitive experiences inherently driven by first principles and systems thinking to inform decisions. My experience in driving small, dynamic teams with novel ideas working within ecosystems that were often brittle and uncertain, combined with an inherent interest in thinking through a futures lens, has fuelled my entrepreneurial drive. Each of my experiments (in culture programming, immersive storytelling, design research, social impact, product development and e-commerce) have contributed towards creating a personal approach to work that is rooted in curiosity and collaboration. My long-term interests include the future of craft in India, digital public goods, city building through stories, and sustainable food futures.